ViCare360, in collaboration with Simpara, presents a hybrid patient advocacy model that integrates AI-powered concierge services with human support. This session showcases the implementation of the model at Cosmos Corporation and its impact on employee engagement with healthcare benefits. By offering both self-service options and direct human assistance, employees are more proactive about their health, leading to improved outcomes, increased productivity, and reduced healthcare costs. Attendees will discover how AI, automation, and human advocacy work together to optimize care and minimize administrative burdens for employers.